Monday, October 11, 2004

It's a Sinclair to Tell a Lie 

As you have read elsewhere, the Sinclair Broadcasting Group has ordered its 62 TV stations nationwide to pre-empt network programming for a prime-time broadcast of Stolen Honor: Wounds That Never Heal, in the days just before November 2. Stolen Honor is an hour-long smear of John Kerry "sponsored" by an outfit called "POW's for Truth," which merged operations with the Swift Boat Vets back in September; Sinclair is presenting it as "news."

Since the airwaves still belong to the public, putatively anyway, here's what you can do. (See also this.)

UPDATE: A couple of useful suggestions from Josh Marshall and his correspondents, one of whom writes:
Let me tell you, they're NOT afraid in the least of the license challenges that Steve Soto has proposed. I mean, what's the point? If they air it, then fine, challenge away, I'm all for taking revenge on them. But the goal should be to shut down the broadcast before it happens.
What they're deathly afraid of is the stink of this thing will somehow waft over to their advertisers. That's of course why they're not selling local ad time for this show. Having worked in the ad department of Sinclair's competitor, I know that local Sinclair stations make over 60% of their ad revenue from their nightly 6pm newscast. That's their bread and butter. You make a concerted effort to go after their top advertisers on the 5pm/6pm news hour and you'll have the executives spiking this show so fast it'll be amazing.
UPDATE II: Chris Bowers of My DD suggests additional strategies here.

UPDATE III: And more, more, MORE from the All Spin Zone.

UPDATE IV: Via Atrios, a not-altogether-shocking scoop from Raw Story:
Sinclair Broadcasting Group, under fire for ordering its 62 networks to broadcast a film sharply critical of John Kerry’s opposition to the Vietnam War, is a major investor in a company recently awarded a military contract by the Bush Administration, RAW STORY has learned.

Jadoo Power Systems, Inc., a producer of portable power systems, announced Sept. 28 that it had been awarded a contract to supply its products, which are used for covert surveillance operations, to US Special Operations Command. According to the SOCOM website, SOCOM “plans, directs, and executes special operations in the conduct of the War on Terrorism.”

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